Wednesday, 11 May 2016
32 mark rewritten paragraph
In terms of e-media the film Suffragette did a competition on various social media platforms. This included audiences tweeting or posting on Instagram or Facebook of their mothers or a women that particularly inspires them, with the hashtag #inspiringmothers. They would then be entered for a chance of winning a £250 voucher and some goodies from the film. The use of synergy here is a good way to target their core target audience, which means that they will make a profit if audiences are interested. This is also an example of of user generated content as the audience can interact with the film and links in with the commercial pressures as the film had to do something unique to grab audiences' attention and therefore entice them to watch the film and therefore make a profit.
Sunday, 8 May 2016
MEST1 Mock exam: learner reponse
WWW: good structure, concise paragraphs, decent examples.
LR: more coverage of e-media needed, and a more developed conclusion. Add two paragraphs covering this and more focus needed on the actual question.
My strongest questions was Q1&2, which was media forms and media institution questions. I think this is because I was confident on what to write for both questions.
My weakest questions was Q3&4, which was media audiences and media representations. I think this is because my points weren't always supported by appropriate exemplification from the product.
Rewritten question
Media Representations
How is gun violence represented in the trailer?
Gun violence is represented as a positive thing in the trailer. It is seen as a thing of power and status as the four men in the trailer are represented as authoritative. This is a alternative representation of guns as they are normally stigmatised as being dangers and harmful things. This links in with the fact that no one got killed or hurt in the clip. Besides the shooting of planes and robotic objects, the clip never actually showed anyone hurt or injured by the gun shots.
Also, the fact that everyone in the trailer has a gun is represented as a normal thing to have. This is seen as a means of escape by male audiences as they can see what its like to have a gun and defeat evil with it. This appeals to male audience as this is seen as heroic. Another thing is that the use of the gun is represented as easy executed. This means that male audiences will see that the game is fairly easy to grasp, even though it involves complex ideas.
Furthermore, the representation of gun violence is glamourised for the male audience. The fact that the clip is set in Las Vegas, which is known for everything glamorous, presents gun violence as fun and excited thing to do. The clip also challenges representations of women as Megan Fox is shown to be using a gun and saves the man who is chatting her up by shooting the robotic creature.
LR:
In terms of e-media, Ill Manors ensured the audiences enjoyment of the films narrative by creating a Tag London campaign. This is where Ill Manors/Plan Bs Twitter followers would tweet a message to them about the government and they would be able to get this graphitised on buildings in Central London, like the London eye and Parliament. This embodied Ill Manors narrative as it focuses on young people standing up for what they believe in. This is an example of user generated content as users ate interacting with the film. Also, the use of social media helps promote film. The two step flow model is used in this instance as opinion leaders are able to promote the film. The fact that Plan B is a rapper also would help the fan base and audience to consume both his soundtrack and film through synergy and through social media.
Similarly, the film Suffragette also used user generated content to interact with their target audience on their e-media platform. This involved users posting a picture of their mothers with the hashtag inspiring mothers and they could be in with the chance of winning a cash price. This use of synergy is a perfect way to promote the films main narrative object which is to embrace inspiring women across the world as the film is about a group of women that campaigned for the right for women to vote.
LR: more coverage of e-media needed, and a more developed conclusion. Add two paragraphs covering this and more focus needed on the actual question.
My strongest questions was Q1&2, which was media forms and media institution questions. I think this is because I was confident on what to write for both questions.
My weakest questions was Q3&4, which was media audiences and media representations. I think this is because my points weren't always supported by appropriate exemplification from the product.
Rewritten question
Media Representations
How is gun violence represented in the trailer?
Gun violence is represented as a positive thing in the trailer. It is seen as a thing of power and status as the four men in the trailer are represented as authoritative. This is a alternative representation of guns as they are normally stigmatised as being dangers and harmful things. This links in with the fact that no one got killed or hurt in the clip. Besides the shooting of planes and robotic objects, the clip never actually showed anyone hurt or injured by the gun shots.
Also, the fact that everyone in the trailer has a gun is represented as a normal thing to have. This is seen as a means of escape by male audiences as they can see what its like to have a gun and defeat evil with it. This appeals to male audience as this is seen as heroic. Another thing is that the use of the gun is represented as easy executed. This means that male audiences will see that the game is fairly easy to grasp, even though it involves complex ideas.
Furthermore, the representation of gun violence is glamourised for the male audience. The fact that the clip is set in Las Vegas, which is known for everything glamorous, presents gun violence as fun and excited thing to do. The clip also challenges representations of women as Megan Fox is shown to be using a gun and saves the man who is chatting her up by shooting the robotic creature.
Section B; I managed to cover all three films and platforms adequately with reference to the key words in some paragraphs. However, I didn't include any reference to narrative theories which led to my response lacking enough reference to the question.
Three things I would do differently
- write a sentence with context/info about each film in intro
- answer the actual question in conclusion and add an evaluative point
- focus on the question throughout essay
How do institutions ensure the audience’s enjoyment of a media product’s narrative is extended
across the platforms?
Support your answer with reference to a range of products from three media platforms.
Similarly, the film Suffragette also used user generated content to interact with their target audience on their e-media platform. This involved users posting a picture of their mothers with the hashtag inspiring mothers and they could be in with the chance of winning a cash price. This use of synergy is a perfect way to promote the films main narrative object which is to embrace inspiring women across the world as the film is about a group of women that campaigned for the right for women to vote.
Wednesday, 20 April 2016
Exam Question
How far does the platform on which they are consumed determine the construction of media products in your cross-media study? Support your answer with reference to a range of products from THREE media platforms.
Regarding print, Ill Manors has used posters, magazines and newspaper articles to promote the film in many different ways. Ben Drew, the director of the film, is used to promote the film as he has an existing fan base, which cross-promotes both his music and the film. Ben Drew appeared on the cover of NME magazine, which is a rock magazine. The core demographic would be the young adult market, aged between 15-30. I think in terms of psychographics, the magazine would appeal to explorers as the magazine focuses on individualism. This will appeal to this type of audience as he is pictured with a cigarette and hoodie in one, which will appeal to the young reckless youth culture. However, in another picture he is then shown suited and booted in the next. This could show the younger audience that change is possible. This reinforces the stereotypes that are fixed to young people as Plan B appears as a threat to society.The fact that Ben Drew is used to promote the film is an example of synergy and is also shown in other films such A Field in England. The director Ben Wheatley promotes the film through him being a successful and experienced director. Both films use their directors to promote their film as it allows their fans, which are most likely to be the target audience of the their films to be interested.
In conclusion, I believe to a large extent that the platform on which they are consumed determines the construction of media products in Ill Manors, A Field in England and Suffragette.
The industry I have been studying is the film industry. The three case studies I have been researching are Ill Manors, A Field in England and Suffragette. The use of codes and conventions are used to promote media products, which is relevant in Ill Manors. The film is targeted at the youth demographic which is consumed from three media platforms; print, broadcast and e-media.
Regarding print, Ill Manors has used posters, magazines and newspaper articles to promote the film in many different ways. Ben Drew, the director of the film, is used to promote the film as he has an existing fan base, which cross-promotes both his music and the film. Ben Drew appeared on the cover of NME magazine, which is a rock magazine. The core demographic would be the young adult market, aged between 15-30. I think in terms of psychographics, the magazine would appeal to explorers as the magazine focuses on individualism. This will appeal to this type of audience as he is pictured with a cigarette and hoodie in one, which will appeal to the young reckless youth culture. However, in another picture he is then shown suited and booted in the next. This could show the younger audience that change is possible. This reinforces the stereotypes that are fixed to young people as Plan B appears as a threat to society.The fact that Ben Drew is used to promote the film is an example of synergy and is also shown in other films such A Field in England. The director Ben Wheatley promotes the film through him being a successful and experienced director. Both films use their directors to promote their film as it allows their fans, which are most likely to be the target audience of the their films to be interested.
Plan B also did a interview with Mens Health magazine. The target audience is mostly male, aged 30-50, which isn't the typical target audience of the film. This means by doing this interview, Plan B is appealing to other audiences. The fact they are focusing on Ben Drews weight loss makes the audience interested as thats what the main demographic look for when reading this magazine. In terms of psychographics, this would appeal to aspirers as the magazine focuses on keeping an good body shape. The article has a image of Plan B in a medium shot, the background and him are shown in even balance. This is the typical shot type that is used in most magazines, and I think that it is emphasising Plan B's dramatic weight loss that he refers to in the article. There is synergy between this interview and the Radio Interview with Fearne Cotton, they both focus on Plan B as a person and his life rather than the music and his film career. This means that Ill Manors is exposed to different/alternate audiences, which creates more coverage for Ill Manors.
The use of e-media in Ill Manors is very significant in regards to their construction. In the promotion of Ill Manors they have used E-media, to expand on promotion and lead the audience to generate content. The use of user-generated content is unique in itself. Ill Manors have created the twitter tag London campaign. This is where Ill Manors/Plan Bs Twitter followers would tweet a message to them about the government and they would be able to get this graphitised on buildings in Central London, like the London eye and Parliament. The fact that the audience would have to tweet in their responses makes it significant, as they would be making user-generated content. Also, the use of social media helps promote film. The two step flow model is used in this instance as opinion leaders are able to promote the film. The fact that Plan B is a rapper also would help the fan base and audience to consume both his soundtrack and film through synergy and through social media.
A Field In England's distribution strategy was simultaneous, therefore was released online too. This would allow the younger generation to come across the film more easily and be exposed to it and maybe watch it as they are consumed by the media. Other example of how does the platform on which they are consumed determine the construction of media products, is the film Suffragette, a historical period drama, who also used e-media in their campaign. The film ran a competition whereby audiences could post an image of their mum with the hashtag #InspiringMothers on Facebook, Twitter or Instagram and they will be entered into a price draw to win a £250 Outfit gift voucher plus some exclusive Suffragette goodies. This creates interest in the film as audiences are able to interact and share personal opinions on something that is inspirational to them. Also, the films official website promotes the brands image as it has emotional and touching clips from the film as a backdrop, which coincides with the films inspirational approach. There is a tab named 'social' which are links to other media platforms such as their twitter and facebook etc. This creates synergy as users can follow these platforms and receive regular updates on the film, which makes the films brand even stronger. There are also tabs that read 'synopsis' and 'videos' , which gives users the chance to learn a bit about the film. The videos also give audiences some visual insight and hopefully encourage them to watch the film.
Within the broadcast platform, Plan Bs strong ideological and political beliefs are shown in this section, especial in the TEDx lecture he did. The target audience for the TEDx lecture is mostly middle aged adults that are from a middle class background. People who would be more willing to invest their money,effort and time into the youths. Perhaps people between the ages of 20-35 as they understand the issues the youth face. According to the psychographic groups this would appeal to reformers as they would want to be educated about this topic so they can help youths in deprived situations. This is different to the target audience for the film/music video as it is mainly for the youths that are deprived (working class) or young adults in general.Also, he appears on SBTV, the opening of the clip appeals to the teenage audience through the colloquial language used. The use of the swearing means that the youth of our generation can feel like they are in a normal environment, and nothing is artificial. This can allow them to build a relationship with these celebrities. Therefore, this creates exposure through his soundtrack, which creates synergy and therefore widens the audience that consumes his media products.
On the other hand, A Field In England , as already mentioned, used a simultaneous release strategy to gain a wider audience, which meant that audiences could consume all of it's media products at the same time. Therefore due to the film being released across all platforms on the same day, it put the film at risk of failing. Regarding the Suffragette film, an interview with the protagonist, like Ill Manors, also shows the films ideological beliefs. The interview with the main character Carey Mulligan helps the audience understand the reasons behind the meaning of this film. Mulligan talks about the plot of the movie and also talks about the character she plays. This helps promote the film as the audience can learn not only about what the film is going to be about but the importance of knowing how women got the vote. Another similatrity would be the fact that although the main focus of the film is the untold story of how women campaigned to get the vote, Meryl Streep, who is an iconic and notable actress, features in the movie, therefore attracts audiences who are fans of Streeps' work, like how Plan Bs fans are attracted by his exciting fan base.
In conclusion, I believe to a large extent that the platform on which they are consumed determines the construction of media products in Ill Manors, A Field in England and Suffragette.
Saturday, 9 April 2016
March PPE: learner response tasks
WWW: Impressive use of theory and media terminology
EBI: Use paragraphs, add a paragraph for each question
My strongest question was Q1 & Q2 as I had revised this content the most and was confident in writing about it.
My weakest question was Q3 as I wasn't sure on what to write and lost marks due to my lack of understanding of the question itself.
Media Institutions
How does the trailer promote Channel 4’s brand image?
The trailer promotes Channel 4's brand image as an institution that believes in equality. It promotes the idea of togetherness and has a positive outlook on having a disability. The trailer is very in your face, bold and almost aggressive in a way, which gives an image of Channel 4 as a strong and powerful brand. This also tells audiences that Channel 4 is not just a channel that aires programmes like Big Brother, for entertaining purposes, but programmes like Superhumans, which promotes individuality.
Their aim is to hopefully inspire audiences to, not only watch the programme, but to change their preconceptions of the disabled. Moreover the use of shock values and in your face editing, helps to promote and edgy brand image as this trailer is quite unique.
Media Audiences
How are viewers encouraged by the trailer to see disability?
Audiences are encouraged to see disability as not a barrier to be successful or follow your dreams, even if they can be challenging. This links in with Perkins theory of not all stereotypes are negative as this trailer portrays having a disability in a positive light. Therefore, this is an alternative representation of the disabled as it challenges the view of having a disability in a negative way as they are supposedly unfit or unable.
Audiences are also encouraged to see disability as nothing to be afraid of or ashamed of as it is portrayed to be almost like a gift as whatever has happened to them, has made them a stronger and more powerful person.
Media Forms
Identify the key narrative techniques used in the trailer.
The use of the flashbacks almost gives an cinematic experience as it is like a short film. Each 'character' has a backstory or story to tell. The trailer gives us snippets of this, which will incise the audience to then watch the programme to follow up on the story of these people. Additionally, the use of the enigma/action codes entices the audience. For example, the fact that some audiences have missing limbs or are in a wheelchair which acts as an enigma code itself as it gets the audience thinking about what this programme entails.
Media Representations
How are the Paralympic Games represented in the trailer as a much anticipated sporting
event?
The paralympic games are represented as a much anticipated sporting event as the use of fast pace editing excites the audience. At the beginning of the trailer the pace of the editing is quite slow and the trailer goes on, along with the soundtrack, the editing speeds up. This creates a build up to a climax, which intrigues the audience. The non-diegetic soundtrack is parallel to what is being shown as it is positive and upbeat like the trailer itself. However, when the
disequilibrium comes into place, the soundtrack stops and the audience hears a loud bang which shocks the audience again.Thursday, 17 March 2016
MEST1 Section B: Independent case study
The basics
1) What is the name of the film, the director and notable stars?
The film I have chosen to research is Suffragette, which is directed by Sarah Gavon. Notable stars that feature in film include Carey Mulligan who plays the protagonist of the film, Meryl Streep who plays the role of the British Suffragette leader and Helena Bonham Carter.
2) When was it released?
The film was released on in the United Kingdom on 12 October 2015 by Pathé and had a limited release in the United States on 23 October 2015 by Focus Features.
3) What genre is the film? What are the generic conventions that tell you the film belongs to this genre?
The genre of this film is a historical period drama. The film is based on the feminist movement in 1912 and is based on true historical events, which tells us that this film fits in with the genre of historical period dramas. Also, the film contains a lot of conflict as the women are fighting for the right to vote, which suggests that this film fits within the drama genre.
4) What was the critical reception? What is the film rated on IMDB or Rotten Tomatoes?
Ann Hornaday·Washington Post
Broadcast
1) Write a close-textual analysis of the trailer using the MIGRAIN key concepts of Media Studies.
media language- sound; the non-diegetic soundtrack fits in with the dramatic tone of the narrater. This is parallel sound as it is music we would normally expect to hear as the whole trailer is very dramatic in the sense that they are fighting for what they believe in.
editing; at the beginning of the trailer the pace of editing seems to be fairly steady, fitting in with the soundtrack, however, when it reaches the middle it starts to speed up, leading to its climax. The transitions used are mostly straight cuts, however, a fade is used when it shows text, which gives use further information about what the film is about. The use of a montage provides the audience with an overall impression of the film and an almost condensed version of the film, however, trying not to give too much away.
cinematography; at the start there is an establishing shot of where the protagonist, played by Carey Mulligan, works. There is then a couple of medium close up of her and her family, which straight away gives us some background information on the main character. The use of the long shots of the women all together either rioting or just standing in a formation acts as almost an enigma code as the audience will think of unity and togetherness. There are a couple of low angle shots, which indicates power and authority, which in a sense is what these women are fighting for.
mise-en-scene- The film is set in 1914 Britain. The lighting of most scenes is high-key, which creates realism. The characters all wear the traditional clothing of the 20th century, which reflects the time when all these historical events took place.
Institution- production companies; Film4, BFI, Ingenious Media, Canal+, Ciné+, Ruby Films.
Dyer's lines of appeal; art, culture and history and self- importance and pride.
Genre- Historical period drama.
Audience- Young and Rubicam's psychographic groups; this film would appeal to aspires and reformers as they seek success and control and also want to try and change the world for the greater good, which these women are doing in the film. It would also appeal to struggles as the women in the film are fit into this group themselves therefore there is a common interest.
Narrative- Supports Todorov's narrative theory, which suggests that all narratives follow a three part structure where they begin with equilibrium, where everything is balanced, progress as something comes along to disrupt that equilibrium, and finally reach a resolution, when equilibrium is restored.
2) Find examples of television promotion on YouTube (adverts, chat shows, ‘red carpet’ interviews etc.) and post them to your blog along with an explanation of how these promote the film.
The Graham Norton show is aired on the BBC, who are known for their selection of period dramas. This means that it will appeal to audiences that watch the BBC as the film is a historical period drama. Also, having both Meryl and Carey on the show, both talking about the importance of knowing how women got the vote ptomotes the film as they are both well- known actresses. Furthermore, Nicole Kidman, who is also a notable actress, comments on how it is crucial that young women today know the history of these women.
This interview starts off with the director explaining her inspiration and thoughts about the film, which helps to promote the film as the audience gets some insight behind the making off this film. Therefore making the viewer even more interested and intrigued to go watch the film. It also features the writer, who talks about the importance of research as it was crucial to have everything as it was back then.
3) Does the broadcast promotion use stars to create interest in the film?
The main focus of the film is the untold story of how women campaigned to get the vote. However, Meryl Streep, who is an iconic and notable actress, features in the movie, therefore attracts audiences who are fans of Streeps' work.
Print
1) Read at least THREE reviews of the film and provide a quote from each one.
'Gavron and her cinematographer Eduard Grau shoot the scenes of protest like they’re contemporary news footage, using tight framing and a long depth-of-field to de-prettify the action, and lend it a bustling immediacy that sweeps you up into the mood of the moment.' -The Telegraph
'I’m convinced that the legacy of the film is not just that people will remember and honour the past, but that they will demand more of the future. Even the making and subsequent media around the film politicised those involved, giving cast and crew greater courage to draw attention to the gender inequalities in the film industry.' -The Guardian
'Also examined is the dynamic between husband and wife and the “shame” that a suffragette brings upon the man (or men) to whom she is supposed to obey. As Maud’s husband Sonny, Ben Winshaw — whom you might recognize as Q from the new slate of James Bond films — is excellent at toeing the line, of somehow not being a monster while also denying any part of himself that would allow his wife autonomy.' -Consequence of sound
2) Find examples of print promotion (e.g. film poster, billboard adverts etc.) on Google images and post them to your blog along with an explanation of how these promote the film.
4) How is the film’s brand constructed? What does the brand connote? Does it remind you of any other brands or similar films?
The brand connotes a very strong and inspiring image, which is reflected in the film. The film itself has a strong underlining meaning to it, that being the importance of the vote and the importance of equal rights, which therefore has to reflect in the brands image. Similar films to this would be The Kings Speech, as again it has a strong message that having a voice and concurring obstacles is important in life.
E-media
1) Research the film’s presence on social media: Twitter, Facebook, Instagram etc. How does the film’s social media presence help promote the film?
The films presence on social media helps promotes the film as it creates synergy as it links all media platforms together. As a audience member you can follow their twitter, facebook, instagram and other media platforms to get regular updates on the film.
2) Analyse the official website for the film. How does it use the film’s brand? What examples of synergy can you find with the other platforms?
This is the films official website which promotes the brands image as it has emotional and touching clips from the film as a backdrop, which coincides with the films inspirational approach. There is a tab named 'social' which are links to other media platforms such as their twitter and facebook etc. This creates synergy as users can follow these platforms and receive regular updates on the film, which makes the films brand even stronger. There are also tabs that read 'synopsis' and 'videos' , which gives users the chance to learn a bit about the film. The videos also give audiences some visual insight and hopefully encourage them to watch the film.
3) Did the film run any kind of e-media based campaign to generate interest in the film?
The film ran a competition whereby audiences could post an image of their mum with the hashtag #InspiringMothers on Facebook, Twitter or Instagram and they will be entered into a price draw to win a £250 Outfit gift voucher plus some exclusive Suffragette goodies. This creates interest in the film as audiences are able to interact and share personal opinions on something that is inspirational to them.
4) Can you find any examples of the two-step flow theory online – did celebrities or journalists tweet or post about the film in order to promote it to their followers?
The director Sarah Gavon twitted about the film such as awards that the film was nominated for and reviews that journalists have made about the film. This promotes the film as it allows her followers to see and learn more about the film and hopefully because they are interested in her work, would want to then go watch the film and maybe tweet about the film themselves.
Audience
1) Who is the target audience for this film? Demographics and psychographics.
The target audience for this film would be mainly women aged 15-50+ , however, it can appeal to men as well. I would say that the audience would be mainly working-class as it is about working class women. In terms of psychographics it would appeal to strugglers as the women in the film are fit into this group themselves therefore there is a common interest. Also, this film would appeal to aspires and reformers as they seek success and control and also want to try and change the world for the greater good, which these women are doing in the film.
2) How does the cross-media promotional campaign target this audience?
Because this film is targeted at a older audience as well as a young audience having different media platforms that suit different generations help promote the films, for example the younger generation will use social media platforms rather than read an article about it in a newspaper or see a poster about, which will appeal to an older audience.
3) What audience pleasures does the film provide? Think about the BFI lecture on audience pleasures in British film.
The film is first of all set in 1914 Britain, which most audiences will like that are living in London as they can relate to it. The film provides the theme of patriotism - pride for Britain which encourages the audience to embrace British culture and tradition.
4) What similar films would the target audience enjoy? Justify your suggestions.
Other films that audiences might be interested in is The Kings Speech and The Danish Girl as both appeal to audiences like reformers as both films want to challenge preconceptions and ideologies.
Institution
1) Which film studio produced the film? What other films have they produced? Do they have a track record with this kind of film and this target audience?
Film4, BFI, Ingenious Media, Canal+, Ciné+, and Ruby Films are the studios that produced the film. Who have produced films like Elizabeth and 12 Years of Slave, which are both films that are about important times in history, just like Suffragette.
2) Which company distributed the film in the UK? What other films have they distributed?
Pathé distributed the film, which also distributed films such as Slumdog Millionaire, Adulthood, LOL, Bride and Prejudice.
3) Do they have a track record with this kind of film and this target audience?
Mostly yes as the films listed above are mostly British dramas.
4) What was the budget for the film?
The budget for the film was $14 million
5) How successful was the film financially? Why do you think this was?
Box office; $30 million. The film was fairly successful as it made a profit. I think this is because the film had a a strong message to audiences which is the importance of the vote and also how they communicated that in the trailer and other media platforms like their social media.
6) Was this film more successful in the UK or worldwide/USA? Why do you think this is?
Suffragette has grossed $4.7 million in North America and $25.3 million in other territories for a worldwide total of $30 million, against a budget of $14 million. I think this is because the film is set in Britain and therefore will appeal to more of a British audience.
7) What certificate was the film given (12A, 18 etc.)? What was the reason for this certificate? Is the certification important for this film in terms of targeting its audience? Why?
The film was given a age rating of 12 as it contains frequent strong language, moderate violence, a scene of force-feeding. This fits in with its target audience as young teens would be interested in the subject matter.
Representation
1) What representations of people, places or groups can be found in this film?
Representations of men and women are shown in this film, women having a positive representation and men having a negative one. Also, Britains government and law enforcement are represented negatively in this film. 2) What representation of ‘Britishness’ does the film contain?
The film is set in 1914 Britain, which was a time where women were protesting for womens rights. This paints a picture of what it would actually be like back then. Britain was represented as a place of anarchy and and a place controlled by men. 3) How does the representation of Britain differ to Ill Manors?
Both films where set in different time periods. Ill Manors portrays Britains current state and targets a much younger audience. However, they are quite negative representations of Britain as Ill Manors portrays youths in a negative light and Suffragette portrays the government in a negative light.4) What values and ideologies can you find in your chosen film? (E.g. The King’s Speech is extremely patriotic, pro-monarchy etc.)
Suffragette takes a feminist approach and believes in equality and standing up for what you believe in. It believes that women should have a right to vote and have a say in the law.
Case study comparison
1) What similarities and differences can you find between Ill Manors, A Field In England and your chosen case study film? List all that apply
Similirites
1) What is the name of the film, the director and notable stars?
The film I have chosen to research is Suffragette, which is directed by Sarah Gavon. Notable stars that feature in film include Carey Mulligan who plays the protagonist of the film, Meryl Streep who plays the role of the British Suffragette leader and Helena Bonham Carter.
2) When was it released?
The film was released on in the United Kingdom on 12 October 2015 by Pathé and had a limited release in the United States on 23 October 2015 by Focus Features.
3) What genre is the film? What are the generic conventions that tell you the film belongs to this genre?
The genre of this film is a historical period drama. The film is based on the feminist movement in 1912 and is based on true historical events, which tells us that this film fits in with the genre of historical period dramas. Also, the film contains a lot of conflict as the women are fighting for the right to vote, which suggests that this film fits within the drama genre.
4) What was the critical reception? What is the film rated on IMDB or Rotten Tomatoes?
Suffragette is satisfyingly small in scope, a human-scale story of epic change. And that allows it to, among other things, portray with depth and respect the deliberative aspects of progress itself.
Megan Garber·The Atlantic
The film makes a series of arguments about the workings of patriarchal power, the complexities of political resistance and the economic implications of the right to vote.
A. O. Scott·New York Times
Gavron has clearly done her homework in bringing the dramatically stratified world of “Suffragette” to life.
Broadcast
1) Write a close-textual analysis of the trailer using the MIGRAIN key concepts of Media Studies.
media language- sound; the non-diegetic soundtrack fits in with the dramatic tone of the narrater. This is parallel sound as it is music we would normally expect to hear as the whole trailer is very dramatic in the sense that they are fighting for what they believe in.
editing; at the beginning of the trailer the pace of editing seems to be fairly steady, fitting in with the soundtrack, however, when it reaches the middle it starts to speed up, leading to its climax. The transitions used are mostly straight cuts, however, a fade is used when it shows text, which gives use further information about what the film is about. The use of a montage provides the audience with an overall impression of the film and an almost condensed version of the film, however, trying not to give too much away.
cinematography; at the start there is an establishing shot of where the protagonist, played by Carey Mulligan, works. There is then a couple of medium close up of her and her family, which straight away gives us some background information on the main character. The use of the long shots of the women all together either rioting or just standing in a formation acts as almost an enigma code as the audience will think of unity and togetherness. There are a couple of low angle shots, which indicates power and authority, which in a sense is what these women are fighting for.
mise-en-scene- The film is set in 1914 Britain. The lighting of most scenes is high-key, which creates realism. The characters all wear the traditional clothing of the 20th century, which reflects the time when all these historical events took place.
Institution- production companies; Film4, BFI, Ingenious Media, Canal+, Ciné+, Ruby Films.
Dyer's lines of appeal; art, culture and history and self- importance and pride.
Genre- Historical period drama.
Audience- Young and Rubicam's psychographic groups; this film would appeal to aspires and reformers as they seek success and control and also want to try and change the world for the greater good, which these women are doing in the film. It would also appeal to struggles as the women in the film are fit into this group themselves therefore there is a common interest.
Narrative- Supports Todorov's narrative theory, which suggests that all narratives follow a three part structure where they begin with equilibrium, where everything is balanced, progress as something comes along to disrupt that equilibrium, and finally reach a resolution, when equilibrium is restored.
2) Find examples of television promotion on YouTube (adverts, chat shows, ‘red carpet’ interviews etc.) and post them to your blog along with an explanation of how these promote the film.
Meryl Streep and Nicole Kidman Discuss Women's Rights - The Graham Norton Show
The Graham Norton show is aired on the BBC, who are known for their selection of period dramas. This means that it will appeal to audiences that watch the BBC as the film is a historical period drama. Also, having both Meryl and Carey on the show, both talking about the importance of knowing how women got the vote ptomotes the film as they are both well- known actresses. Furthermore, Nicole Kidman, who is also a notable actress, comments on how it is crucial that young women today know the history of these women.
Carey Mulligan Official Movie Interview
This interview with the main character Carey Mulligan helps the audience understand the reasons behind the meaning of this film. Mulligan talks about the plot of the movie and also talks about the character she plays. This helps promote the film as the audience can learn not only about what the film is going to be about but the importance of knowing how women got the vote.
Filmmaker + cast interviews for feminist hit Suffragette
This interview starts off with the director explaining her inspiration and thoughts about the film, which helps to promote the film as the audience gets some insight behind the making off this film. Therefore making the viewer even more interested and intrigued to go watch the film. It also features the writer, who talks about the importance of research as it was crucial to have everything as it was back then.
3) Does the broadcast promotion use stars to create interest in the film?
The main focus of the film is the untold story of how women campaigned to get the vote. However, Meryl Streep, who is an iconic and notable actress, features in the movie, therefore attracts audiences who are fans of Streeps' work.
1) Read at least THREE reviews of the film and provide a quote from each one.
'Gavron and her cinematographer Eduard Grau shoot the scenes of protest like they’re contemporary news footage, using tight framing and a long depth-of-field to de-prettify the action, and lend it a bustling immediacy that sweeps you up into the mood of the moment.' -The Telegraph
'I’m convinced that the legacy of the film is not just that people will remember and honour the past, but that they will demand more of the future. Even the making and subsequent media around the film politicised those involved, giving cast and crew greater courage to draw attention to the gender inequalities in the film industry.' -The Guardian
'Also examined is the dynamic between husband and wife and the “shame” that a suffragette brings upon the man (or men) to whom she is supposed to obey. As Maud’s husband Sonny, Ben Winshaw — whom you might recognize as Q from the new slate of James Bond films — is excellent at toeing the line, of somehow not being a monster while also denying any part of himself that would allow his wife autonomy.' -Consequence of sound
2) Find examples of print promotion (e.g. film poster, billboard adverts etc.) on Google images and post them to your blog along with an explanation of how these promote the film.
Carey Mulligan, Meryl Streep and Helena Bonham Carter all stand firm in centre image, which helps promote the film as straight away you are grabbed by the strong image and can see who is starring in the film. The slogan ' MOTHERS. DAUGHTERS. REBELS.' sends a clear message to the audience that no matter who you are we should all stand up for womens rights and gain equality.
This poster promotes the film as on either side of the strong central image there are pull out quotes from well known newspapers and magazines such The Guardian and Glamour, followed by star ratings of the film. This encourages people to go watch the film as it is a recommended film to go see by trust worthy companies.
3) Choose ONE print advert and write a textual analysis of what it communicates to the audience.
There are two images on this poster which both send a strong message to the audience. The image at the bottom of the poster shows women protesting, joined with police trying to stop them. This is communicated through the use of the banners reading 'votes for women'. This is quite a moving image as you can see how much passion these women have to fight for what they believe in. The top image shows the three main characters in the movie, which allows the audience to see the characters and make assumptions about the film before they even see it. The two images are split by the title of the film, followed by the names of the starring actors/actresses in the film.
3) Choose ONE print advert and write a textual analysis of what it communicates to the audience.
There are two images on this poster which both send a strong message to the audience. The image at the bottom of the poster shows women protesting, joined with police trying to stop them. This is communicated through the use of the banners reading 'votes for women'. This is quite a moving image as you can see how much passion these women have to fight for what they believe in. The top image shows the three main characters in the movie, which allows the audience to see the characters and make assumptions about the film before they even see it. The two images are split by the title of the film, followed by the names of the starring actors/actresses in the film.
4) How is the film’s brand constructed? What does the brand connote? Does it remind you of any other brands or similar films?
The brand connotes a very strong and inspiring image, which is reflected in the film. The film itself has a strong underlining meaning to it, that being the importance of the vote and the importance of equal rights, which therefore has to reflect in the brands image. Similar films to this would be The Kings Speech, as again it has a strong message that having a voice and concurring obstacles is important in life.
E-media
1) Research the film’s presence on social media: Twitter, Facebook, Instagram etc. How does the film’s social media presence help promote the film?
The films presence on social media helps promotes the film as it creates synergy as it links all media platforms together. As a audience member you can follow their twitter, facebook, instagram and other media platforms to get regular updates on the film.
2) Analyse the official website for the film. How does it use the film’s brand? What examples of synergy can you find with the other platforms?
This is the films official website which promotes the brands image as it has emotional and touching clips from the film as a backdrop, which coincides with the films inspirational approach. There is a tab named 'social' which are links to other media platforms such as their twitter and facebook etc. This creates synergy as users can follow these platforms and receive regular updates on the film, which makes the films brand even stronger. There are also tabs that read 'synopsis' and 'videos' , which gives users the chance to learn a bit about the film. The videos also give audiences some visual insight and hopefully encourage them to watch the film.
3) Did the film run any kind of e-media based campaign to generate interest in the film?
The film ran a competition whereby audiences could post an image of their mum with the hashtag #InspiringMothers on Facebook, Twitter or Instagram and they will be entered into a price draw to win a £250 Outfit gift voucher plus some exclusive Suffragette goodies. This creates interest in the film as audiences are able to interact and share personal opinions on something that is inspirational to them.
4) Can you find any examples of the two-step flow theory online – did celebrities or journalists tweet or post about the film in order to promote it to their followers?
The director Sarah Gavon twitted about the film such as awards that the film was nominated for and reviews that journalists have made about the film. This promotes the film as it allows her followers to see and learn more about the film and hopefully because they are interested in her work, would want to then go watch the film and maybe tweet about the film themselves.
Audience
1) Who is the target audience for this film? Demographics and psychographics.
The target audience for this film would be mainly women aged 15-50+ , however, it can appeal to men as well. I would say that the audience would be mainly working-class as it is about working class women. In terms of psychographics it would appeal to strugglers as the women in the film are fit into this group themselves therefore there is a common interest. Also, this film would appeal to aspires and reformers as they seek success and control and also want to try and change the world for the greater good, which these women are doing in the film.
2) How does the cross-media promotional campaign target this audience?
Because this film is targeted at a older audience as well as a young audience having different media platforms that suit different generations help promote the films, for example the younger generation will use social media platforms rather than read an article about it in a newspaper or see a poster about, which will appeal to an older audience.
3) What audience pleasures does the film provide? Think about the BFI lecture on audience pleasures in British film.
The film is first of all set in 1914 Britain, which most audiences will like that are living in London as they can relate to it. The film provides the theme of patriotism - pride for Britain which encourages the audience to embrace British culture and tradition.
4) What similar films would the target audience enjoy? Justify your suggestions.
Other films that audiences might be interested in is The Kings Speech and The Danish Girl as both appeal to audiences like reformers as both films want to challenge preconceptions and ideologies.
Institution
1) Which film studio produced the film? What other films have they produced? Do they have a track record with this kind of film and this target audience?
Film4, BFI, Ingenious Media, Canal+, Ciné+, and Ruby Films are the studios that produced the film. Who have produced films like Elizabeth and 12 Years of Slave, which are both films that are about important times in history, just like Suffragette.
2) Which company distributed the film in the UK? What other films have they distributed?
Pathé distributed the film, which also distributed films such as Slumdog Millionaire, Adulthood, LOL, Bride and Prejudice.
3) Do they have a track record with this kind of film and this target audience?
Mostly yes as the films listed above are mostly British dramas.
4) What was the budget for the film?
The budget for the film was $14 million
5) How successful was the film financially? Why do you think this was?
Box office; $30 million. The film was fairly successful as it made a profit. I think this is because the film had a a strong message to audiences which is the importance of the vote and also how they communicated that in the trailer and other media platforms like their social media.
6) Was this film more successful in the UK or worldwide/USA? Why do you think this is?
Suffragette has grossed $4.7 million in North America and $25.3 million in other territories for a worldwide total of $30 million, against a budget of $14 million. I think this is because the film is set in Britain and therefore will appeal to more of a British audience.
7) What certificate was the film given (12A, 18 etc.)? What was the reason for this certificate? Is the certification important for this film in terms of targeting its audience? Why?
The film was given a age rating of 12 as it contains frequent strong language, moderate violence, a scene of force-feeding. This fits in with its target audience as young teens would be interested in the subject matter.
Representation
1) What representations of people, places or groups can be found in this film?
Representations of men and women are shown in this film, women having a positive representation and men having a negative one. Also, Britains government and law enforcement are represented negatively in this film. 2) What representation of ‘Britishness’ does the film contain?
The film is set in 1914 Britain, which was a time where women were protesting for womens rights. This paints a picture of what it would actually be like back then. Britain was represented as a place of anarchy and and a place controlled by men. 3) How does the representation of Britain differ to Ill Manors?
Both films where set in different time periods. Ill Manors portrays Britains current state and targets a much younger audience. However, they are quite negative representations of Britain as Ill Manors portrays youths in a negative light and Suffragette portrays the government in a negative light.4) What values and ideologies can you find in your chosen film? (E.g. The King’s Speech is extremely patriotic, pro-monarchy etc.)
Suffragette takes a feminist approach and believes in equality and standing up for what you believe in. It believes that women should have a right to vote and have a say in the law.
Case study comparison
1) What similarities and differences can you find between Ill Manors, A Field In England and your chosen case study film? List all that apply
Similirites
- Both Ill Manors and Suffragette have a strong message to audiences
- Both A Filed in England and Suffragette are set in the past
- Both Ill Manors and Suffragette used synergy to promote their film, having links to different media platforms.
- Suffragette appeared on TV shows such as The Graham Norton Show and Plan B himself appeared on BBC Radio and The Jonathan Ross show to raise awareness for the film.
- Both Ill Manors and Suffragette used stars like Meryl Streep and the director Plan B to promote the film.
- Both Ill Manors and Suffragette used an e-media campaign to interact with audiences
- all three films are set in different time periods
- Suffragette is a high budget film, unlike the other two which are low-budget
- Ill Manors and A Field in England have a much lower-budget and no main stars, although Ill Manors has a cameo appearance of Plan B at the end.
- A Field in England was released on multiple platforms on the same day, ultimately this created excitement as people could physically go to the theatre and watch it or simply stay at home and stream is online. Whereas Ill Manors and Suffragette had a staggered release.
- A.F.I.E doesn't have many broadcast aspects, such as radio/TV interviews.
Sunday, 13 March 2016
MEST1 Section B: Institution research
Ill Manors: Funding and production budget
What was the estimated budget for Ill Manors?
£100,000
Where did the money come from? List the different organisations and companies that contributed funding to Ill Manors.
He was refused funding as he was an inexperienced director. To gain the necessary experience, Plan B wrote and directed his own short film Michelle in 2008 which was financed by himself with £4000 from the remaining recording advance from his record label and an inheritance from his grandfather
How did the Ill Manors budget compare to a Hollywood blockbuster such as Skyfall?
An Hollywood blockbuster has its budget in its millions,such as Skyfall which has a budget of $150–200 million. This is due to the production company that each film is with, in this case it would be Eon productions.
A Field In England: Funding and production budget
What was the estimated budget for A Field In England?
£300,000
£300,000
Why did A Field In England manage to secure a higher budget than Ill Manors?
Ben Wheatley is an established director where as Ben Drew was not. Ill Manors was Ben's first film and he was viewed as a inexperienced director, whereas prior to A Field in England Ben Wheatley had directed other successful films.Where did the money come from?
Film 4 fully financed the whole film.
Film London and Microwave Film
Ill Manors was created partly thanks to Film London and Microwave Film. Revise the key details from your MEST2 research by answering the following questions:
Ill Manors was created partly thanks to Film London and Microwave Film. Revise the key details from your MEST2 research by answering the following questions:
Film London is a non for profit agency which is primarily supported by national and regional Government. Film London exists "to ensure that the Capital is a thriving centre for creative industries sector that enrich the city's businesses and its people". Film London focuses of finding new talent in directors and helps them to produce there first feature film.
The purpose of Microwave is to help fund films. They also give development and mentoring support to all of the short-listed projects. Microwave aims to support bold and surprising films that will excite audiences and contribute to the rich landscape of British film.
Choose one film funded by Microwave film and explain how it compares to Ill Manors (similarities and differences)
Another film funded by Microwave films is Shifty. The similarities include; both involve drugs, targets urban youth demographics, both focus on a social issue, star the same actor. Differences include; smaller cast, focuses on two main protagonists, Shifty has a humour element to it.
Vertigo Films and Warp Films
Your BFI Study Day on UK cinema focused on two important production companies in the British film industry: Vertigo Films and Warp Films. Revise what you learned on the trip by answering the following questions:
The most successful films Vertigo Films have been involved with include; The Football Factory, Its All Gone Pete Tong, London to Brighton, Pudsey the dog: The Movie
Why do you think those films were successful with their audience?
Vertigo took fresh and original ideas that made the films unique to watch for audiences.
Vertigo took fresh and original ideas that made the films unique to watch for audiences.
What different film genres has Vertigo Films worked with?
Crime, sport, drama, comedy.
Crime, sport, drama, comedy.
Warp films started out as a off shoot electric music label, Warp was already established as Warp X developing low budget films and grew based on a bedroom producer ethos.
What are the most successful films produced by Warp Films?
The most successful films include; Dead mans shoes, '71, The Last Panthers, Snowtown.
How have Warp Films helped to develop new talent in the film industry?
Warp Films have helped to develop new talent by running on a bedroom producer ethos. They look out of amateur film makers know how to support creative people and deliver visionary TV drama. What titles have Vertigo and Warp Films produced that are similar to Ill Manors? Explain the similarities - it could be in terms of audience, location, content or genre.
I would consider the film '71 as similar to Ill Manors. The similarities include; in terms of their genre, both are crime and violent related films, both focus on a social issue, both trying to send a message to the audience.
Certification: BBFC
One final aspect of institution is the certificate a film is awarded for exhibition. This is decided by the British Board of Film Classification. Revise the key details regarding the BBFC from your MEST2 research by answering the following questions:
How does the certification process work at the BBFC?
A group of examiners sit down to watch the film and they rate it against the following three checklist points; general context - plot, characters, outline of individual scenes, timings of key moments, including camera angles, type of shots, on- and off-screen moments and bad language, sex and drug references.
Think about the certificate of Ill Manors (18 certificate). What is deemed acceptable for an 18 certificate?
Factors that are acceptable in a 18 certificate film include;
- Very strong violence
- Frequent strong language (e.g. 'f***') and / or very strong language (e.g. ‘c***’)
- Strong portrayals of sexual activity
- Scenes of sexual violence
- Strong horror
- Strong blood and gore
- Real sex (in some circumstances)
- Discriminatory language and behaviour
What is the difference between a 15 certificate and an 18 certificate?
The difference between the 18 certificate and 15 certificate is that films rated 15 have restrictions as to how much of the above can be shown and some of it can't be shown at all. 15 certificates are suitable for people 15 years of age and over.
Why was Ill Manors given an 18 certificate? How might this have affected the Ill Manors target audience and commercial success?
Ill Manors was given an 18 certificate because the film contains strong language which were delivered with aggression and violence. Therefore, exceeding the guidelines for the 15 certificate. This could have affected the film as it was targeted at a slightly younger audience but they would not have been able to see it at the cinema. However, despite this it didn't effect its commercial success.
What was the certificate for A Field In England? Why was this certificate awarded?
The film contains very strong language throughout, there are scenes of fighting, including shooting, graphic images, sex references, and uses of drugs.
The film contains very strong language throughout, there are scenes of fighting, including shooting, graphic images, sex references, and uses of drugs.
What are the advantages and disadvantages for a film in being given an 18 certificate?
Films given a 18 certificate could limit the success and profitability of the film as when released in cinemas, younger audiences would not be able to see it.
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