Asda is a supermarket chain, that offers cheap deals that families can afford. This would appeal more to the working class as it appeals to customers that are not looking to spend much money on their groceries. According to the 13 lines of appeal, Asda would be 'happy families' as it is based on giving families cheap deals so that they can enjoy themselves as a family unit. This makes Asdas target audience feel that they are best suited to Asdas brand values.
The brand is about enticing families with their cheap products.
Asda in one word: Affordable
Adidas
Adidas is a sports/fashion brand. The fashion side would appeal to younger generations and the sports side more middle aged people. According to the 13 lines of appeal, Adidas would come under more than one line of appeal. It would come under 'Elite people or experts' as some people like to use their products for professional reasons. This makes the reader feel like they can be an elite person and an expert at sport if they purchase Adidas products. Another line of appeal is 'self-importance or pride' as their adverts make the audience feel worthy and be a better person.
The brand is about making customers feel successful and stylish.
Adidas in one word: Success
Hollister
Hollister is a American lifestyle/fashion brand. Although Hollister is perceived to be a upmarket brand, most of their customers are either from a working or middle class background. This is because their prices are quite high, which makes the customer think that this is high quality/upmarket brand, but is aimed for the average person. According to the 13 lines of appeal, Hollister would come under 'Beautiful women', men and women like looking at beautiful women and men admire them, women admire what makes the men admire them. This appeals to audience as they long to be like these 'beautiful women', so they buy their clothes to make them fill better about themselves.
The brand is about making customers envious.
Hollister in one word: Beauty
McDonalds
McDonalds is one of the most well-known brands in the world. It is one of the most famous fast food restaurants. According to Dyer's line of appeal, McDonalds would fit under 'happy families' - everyone wants to belong. It's a brand that brings people together and although it is unhealthy, it is still the world's largest burger chain. Through their advertising they promote the idea of community and everyone being happy.
The brand is about being part of a community.
McDonalds in one world: Iconic
Coca-cola
Coca-Cola is a hugely well-known drink manufacturer that produces the drink coke. According to the 13 lines of appeal, it comes under 'Happy families'. By using the 'happy families' line of appeal, it allows the company to persuade the customer that there brand will make you joyful, through a sense of community as they know everybody wants to belong. It would also comes under 'Self-importance and pride' as they thrive on making their customers happy, as they promote a motif of happiness through their advertising campaigns.
The coca-cola company is about being happy and joyful.
Coca-Cola in one word: Happiness
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