According to the 13 lines of appeal, Apple would come under elite people or experts. People with a iphone or a macbook for example, are seen as people who are creative and quite high tech. They believe in quality over anything, making their products very reliable and professional. This allows them to charge a premium price for their products, which indicates to people that if you have a Apple product, you are likely to have money.
Nike
Nike would come under various lines of appeal. One could be elite people or experts as Nike is a sports brand and a lot of professional sports players buy and represent the Nike brand. It also comes under rich and luxurious lifestyles as people that wear Nike are normally seen as 'cool' and people who have money as Nike is a high end brand.
Youtube
All of Dyer's lines of appeal can be associated with YouTube as everything the site offers meets each line of appeal. The brand values that I would associate with YouTube are entertainment, creativity and community. YouTube has become extremely successful over the past few years as people use it for virtually anything; music, beauty, fashion, lifestyle etc. I personally think thats why YouTube is one of the 'coolest' brands as anyone can relate to it.
Instagram
The brand values that I would associate with Instagram would be social and community. The lines of appeal, I think would depend on who is using the site as people have an Instagram account for different reasons, for example, some may have it to promote or advertise a certain brand/company e.g Topshop has their own Instagram. Some may want it so they can share and capture images to their friends and family to keep them updated.
Netflix
Netflix appeals to everyone, this is probably why it has become so successful. Personally, it covers all lines of appeal as it covers many different genre of films, documentaries, TV series, kids programmes all on demand. You could say it most relates to the happy families line of appeal as it brings everyone together.
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