12D Cover Work - Thurs. 25/11, p6

Graham Norton, BBC1 - Schwarzenegger 

In this clip, men are represented in a variety of different ways. Arnold Schwarzenegger is presented as strong and robust, the stereotypical man, whilst Graham Norton is presented as more feminine. Schwarzenegger is the dominate representation as he reinforces the stereotype that men should be physical fit and powerful. However, Graham Norton is the alternative representation as he challenges the stereotype as he has feminine traits. This links to Perkins theory as some stereotypes are positive and true. However, Graham Norton is gay and reinforces Medhurst's theory. The representation of elderly, white, middle-class men is reinforced as he was talking about how he plays golf etc.  

London 2012 - Bond/Queen 

In this clip, London is presented as a very wealthily and prestige place to live. Both the black cab and soldiers in the beginning of the clip are both stereotyped things you would relate to London. This is a dominate representation as it reinforces the idea that London is a wealthy and posh place to live. This links with Levi-Strauss' theory as the representation of London being rich and a posh place to live is a dominate representation, however the clip only shows the central London and not outside London were these stereotypes don't apply. Therefore, reinforcing the dominate or preferred representation. 

Some Girls: Launch Trailer - BBC Three

In this trailer, teenage girls are represented in various ways. The portrayal of the 4 girls is alternative as they are all part of a football team, which challages the stereotype of girls not being sporty. However, some conform to these stereotypes, for example, there's the 'dumb blonde' who cares about her looks and isn't very intellectual. This is a dominant portrayal of blonde girls and links to Medhurst's theory as the stereotype is very negative and often not true. However, he next girl that is introduced is quite aggressive, which is a alternative representation as girls are stereotyped as being gentle. This links with Dyers theory as they are trying to get a clear message across to the audience. The last girl that is shown is black and is the protagonist, which challenges the conception of the typical white girl being the protagonist.