Institution: CoolBrands research

Apple

According to the 13 lines of appeal, Apple would come under elite people or experts. People with a iphone or a macbook for example, are seen as people who are creative and quite high tech. They believe in quality over anything, making their products very reliable and professional. This allows them to charge a premium price for their products, which indicates to people that if you have a Apple product, you are likely to have money. 

Nike 

Nike would come under various lines of appeal. One could be elite people or experts as Nike is a sports brand and a lot of professional sports players buy and represent the Nike brand. It also comes under rich and luxurious lifestyles as people that wear Nike are normally seen as 'cool' and people who have money as Nike is a high end brand. 

Youtube

All of Dyer's lines of appeal can be associated with YouTube as everything the site offers meets each line of appeal. The brand values that I would associate with YouTube are entertainment, creativity and community. YouTube has become extremely successful over the past few years as people use it for virtually anything; music, beauty, fashion, lifestyle etc. I personally think thats why YouTube is one of the 'coolest' brands as anyone can relate to it. 

Instagram

The brand values that I would associate with Instagram would be social and community. The lines of appeal, I think would depend on who is using the site as people have an Instagram account for different reasons, for example, some may have it to promote or advertise a certain brand/company e.g Topshop has their own Instagram. Some may want it so they can share and capture images to their friends and family to keep them updated. 

Netflix

Netflix appeals to everyone, this is probably why it has become so successful. Personally, it covers all lines of appeal as it covers many different genre of films, documentaries, TV series, kids programmes all on demand. You could say it most relates to the happy families line of appeal as it brings everyone together. 

Narrative

Paper towns

The enigma code could be whether the male protagonist finds the girl? Or do they end up falling in love?  The action code could be when they all get into the car, which could symbolise them embarking on an adventure. The binary opposition could be himself as he is fighting against his fears.The clip starts off as an equilibrium as there is harmony, however, then there is a disequilibrium as Margo goes missing. The princess could be Margo as she needs saving. The helpers are his friends as they help him find her. The donor could be the clues that she leaves behind for him in order to find her.The dispatcher could also be Margo as she runs away to be found by him. 

Doctor Foster

The enigma code could be is he cheating on her or not? And if so with who? The action code could be the strand of blonde hair that she finds on his coat, which implies that he is maybe seeing another women. It starts off as a equilibrium as there is harmony, however, then there is a disequilibrium when she suspects her husband of adultery. The villain could be the womens husband, he could also be the false heroas he is first perceived as someone who is good, but turns out not to be. The helper and the donor could be her friends that help her find out what is going on with her husband. 

Mean Girls 

The enigma code could be does she fall in love with the guy in her class? Or does she become one of the plastics? It starts off with a equilibrium as she is sent to a new school and has to make new friends. Then there is a disequilibrium as she starts to learn about how the school operates and what she needs to do in order to get at the top of the 'hierarchy' of the school. The binary opposition is Regina and Cady. The villain could be the school or Regina. The helper could be her two other friends that help her get into the 'popular' crowd. They also could be the donor as they give her vital information on how the school operates.

Institution: Brand values

Asda 

Asda is a supermarket chain, that offers cheap deals that families can afford. This would appeal more to the working class as it appeals to customers that are not looking to spend much money on their groceries. According to the 13 lines of appeal, Asda would be 'happy families' as it is based on giving families cheap deals so that they can enjoy themselves as a family unit. This makes Asdas target audience feel that they are best suited to Asdas brand values. 

The brand is about enticing families with their cheap products.

Asda in one word: Affordable



Adidas 

Adidas is a sports/fashion brand. The fashion side would appeal to younger generations and the sports side more middle aged people. According to the 13 lines of appeal, Adidas would come under more than one line of appeal. It would come under 'Elite people or experts' as some people like to use their products for professional reasons. This makes the reader feel like they can be an elite person and an expert at sport if they purchase Adidas products. Another line of appeal is 'self-importance or pride' as their adverts make the audience feel worthy and be a better person. 

The brand is about making customers feel successful and stylish.

Adidas in one word: Success

Hollister 

Hollister is a American lifestyle/fashion brand. Although Hollister is perceived to be a upmarket brand, most of their customers are either from a working or middle class background. This is because their prices are quite high, which makes the customer think that this is high quality/upmarket brand, but is aimed for the average person. According to the 13 lines of appeal, Hollister would come under 'Beautiful women', men and women like looking at beautiful women and men admire them, women admire what makes the men admire them. This appeals to audience as they long to be like these 'beautiful women', so they buy their clothes to make them fill better about themselves.

The brand is about making customers envious.

Hollister in one word: Beauty

McDonalds

McDonalds is one of the most well-known brands in the world. It is one of the most famous fast food restaurants. According to Dyer's line of appeal, McDonalds would fit under 'happy families' - everyone wants to belong. It's a brand that brings people together and although it is unhealthy, it is still the world's largest burger chain. Through their advertising they promote the idea of community and everyone being happy.

The brand is about being part of a community.

McDonalds in one world: Iconic 

Coca-cola

Coca-Cola is a hugely well-known drink manufacturer that produces the drink coke. According to the 13 lines of appeal, it comes under 'Happy families'. By using the 'happy families' line of appeal, it allows the company to persuade the customer that there brand will make you joyful, through a sense of community as they know everybody wants to belong. It would also comes under 'Self-importance and pride' as they thrive on making their customers happy, as they promote a motif of happiness through their advertising campaigns.

The coca-cola company is about being happy and joyful.

Coca-Cola in one word: Happiness

BBC One Profile

BBC airs from 6am to 12am

BBC One is the flagship television channel of the British Broadcasting Corporation (BBC) 

This channel would be high-brow as it explores many high class genres such as quality dramas, period dramas, documentaries. Its aim is to educate  and inform viewers.  The main target audience is 16 and upwards, as it shows a wide variety of programmes to suit/appeal to all ages. BBC One also shows the news and weather, to inform audiences.  They also have programmes, such as Strictly Come Dancing and The Graham Norton show for entertainment purposes.