Representation: Photoshop collages

This is a dominant representation of men as it reinforces the stereotype of men being; strong, athletic, egotistical, intelligent, protective, violent, the breadwinner.

This is an alternative representation of men as it challenges the stereotype as it shows men being; weak, submissive, emotional, caring, passive, domesticated. 

Representation

The Help

1) Black females are the main group represented in this trailer as they are the ones who are being stereotyped. The other people represented are whites, they are seen as more powerful.

2) This is a dominate portrayal as it reinforces the stereotype that blacks are inferior to everyone else. However, there is a alternative portrayal as it challenges the stereotype that women shouldn't work and should stay at home to run the household as the female protagonist is a writer.

3) Different stereotypes; black women are treated as inferior as they are slaves, women in general are housewives and the men are the breadwinners.

Migrain Index

1) Media consumption audit
2) Reading an image: RBK advert analysis & own choice advert analysis
3) Institution: major media institution research and presentation
4) Institution: brand values
5) Institution: CoolBrands research
6) Narrative: narrative theory YouTube clip analysis
7) Audience: psychographics
8) Audience: audience theory blog tasks/questions
9) Audience: audience theory - dependency theory

Audience theories

Hypodermic needle model

1. The Mail Online article links with the hypodermic needle model as it suggests that violent video games influences audiences behaviour as they become more aggressive when in certain situations. It also links with the theory as it suggests that audiences are passive and are 'injected' by the media with information.
2. The coverage of the Talk Talk hacking case links with the Hypodermic Needle Model because suggests that the video games 'inject' the audience with the violent scenes, which encourages them to perform the scenes in real life. However, this front page could be non-reliable and biased as it influences the readers to believe their view on video games.

Two-step flow model

1.  In my opinion, I think that the two-step flow model is still relevant today because it includes the influence society has and how this causes them to view certain stories.
2. TotalBiscuit would fit into the two-step flow model as he acts as a opinion leader. This is because the audience are still learning about what he is talking about but through his opinion/point of view.
3.  The Telegraph's article on Influential tweeters fits into the two-step model because it shows that single media outlets are the only influence on the audiences opinions. It also shows that other people's opinion are influential on the audiences opinions.
4. Jamal Edwards fits into the two-step model because he has his own opinion and doesn't just consume.

Uses and Gratification 

Diversion: escape from everyday problems and routine - entertainment

Eastenders: fits in with diversion as the audience want to escape their own lives and be part of somebody else's. This could be because Eastenders typically have characters that have troubled lives, which is perfect for people that just want to escape.

Personal Relationships: using the media for emotional and other interaction

Downtown Abby: fits in with personal relationships as the audience can make an emotional connection with each character. This enables them to make a personal relationship with the characters.

Personal Identity: finding ourselves reflected in texts or learning behaviour and values from the media. Reality TV or documentary

The Only Way Is Essex: allows the audience to relate with the characters' lives on the show. Maybe even aspire to be like them and adopt the same likes and interests.

Surveillance: Information useful for living 

BBC Weather: fits in with surveillance as it informs and educates us on what is going on around the world. This can be accessed by TV or an app on your phone or tablet. This is a great way of getting instant news whenever, wherever.   

Young & Rubicam's Psychographic Test

Result: Aspirer

I agree with this as I originally thought I was an aspirer as I take interest in fashion and my appearance.

Dependency theory

I use the media for a variety of different things, I would say that I use the media for both entertainment and retrieving information. I use social networking sites to keep in touch and up to date with my friends and family. I also use things like YouTube for entertainment purposes, however, I do sometimes use it if I need help on something as there are loads of YouTube videos that show you how to do things. Personally, I think nowadays people do dependent on the media to some extent as some people cant function without it. For example, some people may feel lost without their phone. I do think over the past decade or so people have become much more reliant on the media as there have been significant advances in technology, making it much more useful and vital in our lives. The invention of the Web has made humans rely on the internet for instant information, getting a definition of a word or learning how to fix something. The Telegraphs article on this does support the Dependency Theory as it talks about statistical evidence on how a generation that has grown up with the web has become dependent upon it. Personally, I believe in this statement as the media plays a significant part in nearly everyone's life. 

Audience: Psychographics

Media Awards

My favourite two productions were The Experiment and Labrat.

The Experiment 

I chose The Experiment because I really like the different types of camera work they used. I also like the fact they used a lighting to make the beginning of their production feel spooky, which informs the audience straight away that this is a dramatic production. I particularly like the camera work in the beginning, the use of a steadicam sequence/handheld camera movement as it creates realism. The use of medium/close-ups allows the audience to connect with the female protagonist. The use of non-diegetic sound, being the voice over, makes the production have a smooth flow to it. Having a close-up of the mysterious persons feet at the end, makes the audience suspicious about what is going to happen next.

Labrat

I chose Labrat because I also really like the camera work they used for this production. In the beginning they used simple close ups to create suspension and tension. The use of straight cuts, also creates suspicion as they are not smooth transition. I also thought that the stage punch was very impressive. There is a big close-up of his eye, which then dissolves out. This is then followed by even more close ups of test tubes that are being filled with very bold coloured liquid. This is very striking to the audience. In constrast, the lighting is quite dull and has a mysterious feel to it.