Ill Manors: Print platform

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
The target audience is mostly male, aged 20-50. The fact they are focusing on Ben Drews weight loss makes the audience interested as thats what the main demographic look for when reading this magazine. In terms of psychographics, this would appeal to aspirers as the magazine focuses on keeping an good body shape. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
The magazine article both informs and entertains the reader as it gives us an insight into a celebrity's lifestyle. It performs some kind of escapism for the reader through the words of Plan B.


3) What codes/conventions of print interviews can you find in the article? 
The article has a image of Plan B in a medium shot, the background and him are shown in even balance. This is the typical shot type that is used in most magazines, and I think that it is emphasising Plan B's dramatic weight loss that he refers to in the article. 

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
Plan B's personal experience keeps the reader interested and how it is split into small sections so that it is easy for reader to enjoy without getting bored.
5) What synergy can you find between this text and the broadcast examples we have studied so far?
There is synergy between this interview and the Radio Interview with Fearne Cotton, they both focus on Plan B as a person and his life rather than the music and his film career



1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?

The core demographic would be the young adult market, aged between 15-30. I think in terms of psychographics, the magazine would appeal to explorers as the magazine focuses on individualism.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?

Yes, this article creates a personal relationship between the audience as he mentions his past as a child living in the suburbs of Britain, which will appeal to the younger demographic and therefore encourage them to then go watch the film.

3) What codes/conventions of print interviews can you find in the article? 
The two  contradicting images of Plan B could cause some controversy. This is because he is pictured with a cigarette and hoodie in one, which is stereotypically a negative image of the youth, and then suited and booted in the next. This could show the younger audience that change is possible.

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
Again, I think the fact that Plan B talks about his childhood etc makes the reader more intrigued therefore they carry on reading as his childhood is very interesting. He also talks about his political views and also links what he is saying to the movie, which therefore encourages the readers to go watch the movie.
5) What synergy can you find between this text and the broadcast examples we have studied so far?
There is this cross promotion between the music and the film for ill Manors and the fact that he is being featured in a music magazine which therefore makes readers interested in his music.







1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
The newspaper is a left wing broadsheet newspaper, therefore would focus on socialist ideologies rather than conservative. It would appeal to both males and females, at a 60/40 male to female percentage, it would range from 16-40 year old readers who are in ABC1 clerical groups. It would also appeal to reformers and succeeders as they would be ones who want to seek control and aspire to reach high goals.

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
 I think the article does entertain, but it also creates a topic of conversation among readers. This is because this article looks more at Plan B's history and his youth.The article also educates the audience through it explains the life of Plan B to the audience in a series of shorthand techniques.

3) What codes/conventions of print interviews can you find in the article? 
 A medium close up of Plan B is used which I would say is quite typical of these types of articles. This interview is set out like an article with embedded quotes, set out similarly to the Men's Health magazine. Throughout this interview we get a rough idea of what Plan B's childhood was like. 

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
The narrative starts right from the beginning of Plan B's life, it explains his school-life and how it was growing up in a dysfunctional family but also the narrative of some of his characters in the film. The use of two narratives in one article makes it more interesting for the reader.

5) What synergy can you find between this text and the broadcast examples we have studied so far?

There is synergy between this and the DVD Extras, as they both focus on the younger characters and they portray struggle and pain through the labelling of the youth.

1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
The Daily Mail is a right wing newspaper which therefore targets a much more conservative audience, predominately from a middle class background. 

2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
I think it is to entertain the reader but in a negative way as it mocks the film and Plan B's work so it is used to entertain the conservative reader.

3) What codes/conventions of print interviews can you find in the article? 
The use of derogatory language to describe both the film and the characters in the film is typical of a negative news article. 

4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
Due to it being aimed at a conservative audience, the reader would be interested in the mockery of the film.
5) What synergy can you find between this text and the broadcast examples we have studied so far?
Due to the article being a negative review of the film, it will result to people not going to watch the film. However, the trailer is linked at the end of the article, which almost promotes the film as it allows the reader to make their own interpretation of the film and then can decide whether they want to go watch the film or not.