EBI: Use paragraphs, add a paragraph for each question
My strongest question was Q1 & Q2 as I had revised this content the most and was confident in writing about it.
My weakest question was Q3 as I wasn't sure on what to write and lost marks due to my lack of understanding of the question itself.
Media Institutions
How does the trailer promote Channel 4’s brand image?
The trailer promotes Channel 4's brand image as an institution that believes in equality. It promotes the idea of togetherness and has a positive outlook on having a disability. The trailer is very in your face, bold and almost aggressive in a way, which gives an image of Channel 4 as a strong and powerful brand. This also tells audiences that Channel 4 is not just a channel that aires programmes like Big Brother, for entertaining purposes, but programmes like Superhumans, which promotes individuality.
Their aim is to hopefully inspire audiences to, not only watch the programme, but to change their preconceptions of the disabled. Moreover the use of shock values and in your face editing, helps to promote and edgy brand image as this trailer is quite unique.
Media Audiences
How are viewers encouraged by the trailer to see disability?
Audiences are encouraged to see disability as not a barrier to be successful or follow your dreams, even if they can be challenging. This links in with Perkins theory of not all stereotypes are negative as this trailer portrays having a disability in a positive light. Therefore, this is an alternative representation of the disabled as it challenges the view of having a disability in a negative way as they are supposedly unfit or unable.
Audiences are also encouraged to see disability as nothing to be afraid of or ashamed of as it is portrayed to be almost like a gift as whatever has happened to them, has made them a stronger and more powerful person.
Media Forms
Identify the key narrative techniques used in the trailer.
The use of the flashbacks almost gives an cinematic experience as it is like a short film. Each 'character' has a backstory or story to tell. The trailer gives us snippets of this, which will incise the audience to then watch the programme to follow up on the story of these people. Additionally, the use of the enigma/action codes entices the audience. For example, the fact that some audiences have missing limbs or are in a wheelchair which acts as an enigma code itself as it gets the audience thinking about what this programme entails.
Media Representations
How are the Paralympic Games represented in the trailer as a much anticipated sporting
event?
The paralympic games are represented as a much anticipated sporting event as the use of fast pace editing excites the audience. At the beginning of the trailer the pace of the editing is quite slow and the trailer goes on, along with the soundtrack, the editing speeds up. This creates a build up to a climax, which intrigues the audience. The non-diegetic soundtrack is parallel to what is being shown as it is positive and upbeat like the trailer itself. However, when the
disequilibrium comes into place, the soundtrack stops and the audience hears a loud bang which shocks the audience again.
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