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In terms of e-media the film Suffragette did a competition on various social media platforms. This included audiences tweeting or posting on Instagram or Facebook of their mothers or a women that particularly inspires them, with the hashtag #inspiringmothers. They would then be entered for a chance of winning a £250 voucher and some goodies from the film. The use of synergy here is a good way to target their core target audience, which means that they will make a profit if audiences are interested. This is also an example of of user generated content as the audience can interact with the film and links in with the commercial pressures as the film had to do something unique to grab audiences' attention and therefore entice them to watch the film and therefore make a profit.