Ill Manors broadcast platform: trailer analysis

What are the typical codes and conventions of film trailers - what information is usually provided?

• equilibrium/disequilibrium shown
• most interesting points shown 
• faced pace editing 
• non-diegetic sound (little dialogue)
• title shown at the end 
• release date shown at the end
• enigma codes
• action codes
• institutional  information; producers, distributors, director, star ratings, release date, quotes from reviews

 How are trailers distributed?

Trailers can be distributed in many different ways depending on budget. For example a low budget film would have a less well known distributor, while a big blockbuster would have a well known distributor as they have more money to spend on these things

How does the Ill Manors trailer use trailer conventions?

It first starts off with the classic establishing shot and a time laps of the city, showing parts of London, some wealthy and then the inner city council estates. The use of fast pace ending is something that is very pronounced in the trailer, however, there is use of slow motion in the beginning. Something that also stuck me was the use of colour as some clips were shot in black and white and some in super eight which represented the past and times the main characters were in a children's home. The use of non-diegetic sound is also interesting as it is the voice of the rapper of the soundtrack, who is also the director of the film, which gives an element of a voice over, however it is the soundtrack playing. This is used to tell the story of the narrative. Also the second soundtrack was released by Plan B therefore the synergy acts as a promotional field for the whole movie as it helps advertise it. Moreover, Plan B makes a cameo both in the trailer and the film, which also helps promote the movie.

Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience?


The core target audience for the movie would be young adults ranging to 15-25 year olds, predominantly male- 70% and female- 30%. This film is aimed at a dominant male target audience and we can tell this from the trailer due to the use of the reviews from 'Men's Health magazine' and 'FHM.' Furthermore, the subject matters that are addressed throughout the film seem to be aimed at the male demographic. The unique selling point of this trailer is of course the director himself being a music artist and the fact that his music is being played throughout the trailer as a story, which again helps promote the movie the to the young youth culture.