Sunday, 17 January 2016

The British film industry: institutional context

What is the 'cultural test' to see if a film counts as British?

The cultural test is a test that the BFI have produced in order for a film to be defined as British. It is divided into four sections and a film must score at least 16 out of 31 in order for the film to be classified as British. The four sections are; cultural context, cultural contribution, cultural hubs and cultural practitioners. 

Sweeney

Financing:£3 million 

Cultural Test: Set in UK = 4 points 
                       Lead characters are British = 4 points 
                       Based on British subject matter = 4 points 
                       English dialogue = 6 points 
                       British creativity/ diversity = 4 points 
                       Cultural Hubs = 2 
                       Cultural practitioners = 7
                       Total= 31/31

Attack the Block

Financing: Budget £8 million

Cultural Test: Set in UK = 4 points 
                       Lead characters are British = 4 points 
                        English dialogue = 6 points 
                       British creativity/ diversity = 4 points 
                       Cultural Hubs = 2 
                       Cultural practitioners = 7
                       Total= 27/31 

The King's Speech 

Financing: Budget $15 million

Cultural Test: Set in UK= 4 points
                       Based on British subject matter = 4 points 
                       English dialogue = 6 point
                       British creativity/ diversity = 4 points 
                       Cultural Hubs = 2 
                       Cultural practitioners = 7
                       Total= 27/31 

We Need to Talk About Kevin

Financing: Budget $7 million 

Cultural Test: English dialogue = 6 points 
                       Cultural Hubs = 2 
                       Cultural practitioners = 2
                       Total= 10/31 
Skyfall 

Financing: $150 - 200 million

Cultural Test: Set inUK = 4 points 
                       Lead characters are British = 4 points 
                       Film based on British subject matter = 4 points 
                       English dialogue = 6 points 
                       British heritage = 4 points 
                       Cultural practitioners = 5 points 
                       Total= 27/31

What is the main problem for the British film industry?

UK films are made but, in order to get the film exhibited, the filmmakers have to sacrifice the distribution rights by selling the film to a distribution company. All revenue from cinema screenings etc are lost, once sold. American actors are seen as more glamorous than their UK counterparts so a big, Hollywood name is often drafted into the lead role of a film in order to encourage the audience to see it. Despite Britain having many talented production personnel, the lure of better pay and conditions in Hollywood is often too great for them to remain in Britain.

What are three of the strengths of the British film industry?

Richard Curtis, who made Love Actually, grossed billions of dollars worldwide. Also the famous author  J.K Rowling articulated Harry Potter sequels which permitted the BFI to involve themselves in the production of the films which was very successful financially. Love actually produced by Richard Curtis had made much profit worldwide. There are also fine facilities ranging from studios to camera companies which appeal investment from filmmakers worldwide. The British film industry too takes 5% of world box-office takings, which is a large amount of for such a small nation. 

What are the two options for the future of the British film industry?

British film makers could rely upon co-productions with American studios to keep the industry going strong. However, the essence the film being 'British' may be lost. 
The second option is to make low budget films which are targeted at a niche, British audience. This would mean that the film will be able to remain a 'British' film, however the cost of the film would be lower.

In your opinion, which of these two options would best safeguard the future of the British film industry?

In my opinion, it would be better for the British film industry to co-produce with an American film industry to make more successful films and to keep the industry going strong. 

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