January assessment: learner response

WWW: some clear, concise writing, using some terminology
EBI: more detailed, developed answers needed, add a paragraph for each question on theory/evidence.

Media institution

The techniques used in this short film also add to the original approach to road safety. The use of slow motion makes the actions of each person in the film even more pronounced, which in turn has a much more powerful affect on the audience. The use high-key lighting creates a very natural effect, instead of making it dark and use low-key lighting to make a dramatic effect. The use of classical music also adds to the originality of this film as normally you would hear either voice over or some sort of dramatic music.

Media forms

Again, the use of high-key lighting creates a very natural and realistic effect, which therefore creates more of a impact on audiences as this could happen to anyone. The use of consume design is also interesting as it portrays the little girl as the 'hero' or a guardian angel almost as she is dressed in a fairy costume. Moreover, Barthes action codes are applied, through the use of facial expression, which builds up the suspension as the audience know something is going to happen.

Media representations

According to Perkins, the family shown in this film is a positive representation of the family as it shows a very close nit nuclear family. Also, according to Dyers theory, this is a dominant representation of the family as it reinforces the image of a typical middle-class nuclear family. However, you could argue that this is an alternative representation of men as he is the one who is being saved and is represented as the submissive, passive one in the family.

Media audiences

The use of no dialogue makes it appeal to mass audiences, which has a global appeal as many people across the whole world can understand it. There is a simple direct message to the audience, which makes it clear and easy to understand. This has resulted to, according to the psychographic groups, the film appealing to more of a mainstream audience.